Tale of two breast centers: holistic approach started with doctors’ dreams

Getting a massage while you wait for a mammogram or chemo treatment? That's what I'm talking about!

Last week I returned from Salt Lake City where I was presenting at the grand opening of the Jordan Valley Breast Care Center. The fabulous event featured 10-minute massages, pedicures, manicures, food and giveaways, including free copies of From Incurable to Incredible™. The turnout was fantastic and everyone was so nice and inviting.

The morning of the event, I taped a radio show with the center’s medical director, Dr. Jane Poretta, a breast surgeon whose mission was to create a one-stop breast center that includes diagnostic testing, treatment and a holistic approach to care. One of the main objectives was to provide a quick turnaround time to eliminate that dreadful waiting for results. And to make the experience there less anxiety-provoking, they provide a spa-like setting with fluffy robes and slippers and massages while you wait. Given my usual experience of waiting in a room with the air conditioning cranked and a flimsy hospital robe, this seemed like a place I wanted to be! Also in the works are nutrition counseling and support groups.

In another case of life’s serendipitous events, I had the opportunity to interview Dr. Eva Dubin, founder of the new Dubin Breast Center at Mount Sinai Medical Center in New York City. Of course, I broached the subject of statistics and Dr. Dubin agrees that statistics include everyone, regardless of their health status and lifestyles, and don’t tell the whole story. I liked her immediately!

Dr. Dubin is an internist who was diagnosed with early stage breast cancer and was struck that her care wasn’t as coordinated as it could have been. Three years ago she decided to do something about it, helping to raise $25 million, including her own personal donation. Born and raised in Sweden, Dr. Dubin modeled the Breast Center after facilities she’s seen in her country. In addition to breast surgeons, radiologists and oncologists dedicated to treating only breast cancer patients, the staff is comprised of a nutritionist, psychologist and massage therapist. Yes, you can get a massage while you’re getting chemo! Plans are underway to incorporate yoga at the chair or bedside and even hyponosis to calm patients before surgery or procedures. Staying true to their holisitic focus, only healthy snacks are served in the chemo suite. No chips and candy like they have at mine!

The center has the advantage of being part of a widely renown medical school and institution and includes state-of-the-art technology. I’m particularly intrigued by tomosynthesis, otherwise known as 3D mammography. Approved by the FDA in February 2011, The Dubin Breast Center is one of the first in the nation to use this amazing new technology in a clinical setting. In my next post, I will talk to Laurie Margolies, MD, chief of breast imaging at Dubin Breast Care Center, about 3D mammography’s promise of improving detection.

For more information about the Dubin Breast Center at Mount Sinai, including a virtual tour, click HERE.

For information about Jordan Valley Breast Care Center, click HERE.


  1. Sarah (Sam) Elliston
    Jun 2, 2011

    It’s great to hear about this. I hope it catches on everywhere.

  2. Peg Feodoroff
    Jun 2, 2011

    Breast Care Centers that truly “get it”! Hooray for them! I hope others hear of these trailblazing sites and follow their lead.

  3. Sheila Harder
    Jun 2, 2011

    It is great to see the stress of the whole situation being addressed and dealt with. I was so worked up inside prior to surgeries, chemo and radiation even if I did not show it on the outside! This is great!

  4. Ashley O
    Jun 1, 2011

    They certainly have my attention!

  5. Ann Fonfa
    Jun 1, 2011

    Very cool. Hopefully will spread all around.

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